Master These 13 Skills to Excel in Strategic Communications
Communications has evolved far beyond writing press releases, managing social media accounts or organising events. Today’s communications professionals operate at the intersection […]
How to Create a Crisis Communication Plan in 7 Steps
How to Create a Crisis Communication Plan in 7 Steps When Crisis hits, there is very little time to think. It helps […]
PR vs Communications: 7 Main Differences Explained
PR Vs Communications The Chartered Institute of Public Relations (CIPR) defines public relations (PR) as “the planned and sustained effort to establish […]
How To Transition to A Career in Corporate Communications
Transitioning from within or outside the Public Relations and Communications field into Corporate Communications, requires deliberate and conscious action. This article outlines […]
For Corporate Communications Professionals: 8 Game-Changing Hacks
8 Game-Changing Hacks For every Corporate Communications Professional If you are working in a Corporate Communications role, there are some things you […]
Why Traditional PR tactics fail when your Reputation is on the line ..
Beyond Press Releases: Effective Crisis Communications in 2026: Ask anyone who who has gone through a bonefide crisis situation where it seemed […]
Transitioning into a Strategic Communications Practitioner
Most communications professionals start off in their career learning how to do the simple things, write a story, or develop content, post […]
Strategic Communications Outlook for 2026 By Sola Abulu
January 2, 2026 – On behalf of the team at Sola Abulu & Associates (SA&A), I would like to say a big […]
What is Issues Management?
The textbook definition of an issue is a topic or subject that people are discussing or arguing about either in a social, […]
Putting the Strategic into Public Relations
Public Relations is a practise that has been around for over a century. According to Wikipedia entries, The history of the profession […]
How to Quantify the Impact of Your Communications Strategy
Some common traditional metrics used in measuring impact are media mentions and social media metrics. However, this article focuses on how to […]
Putting the “Strategic” in PR Practice
Strategic communication is defined as the purposeful use of communication by a business or organization to achieve its objectives in measurable terms. […]