The Role of Internal Communications in Crisis Management
What is Internal Communications? Internal Communications is an organizational support system that enables seamless interaction, proactive communication and engagement between leaders and […]
4 Types of Brands
In the context of Brand Strategy and Reputation Management, there are essentially 4 types of Brands out there. 1. The Business-Minded […]
7 Common Mistakes To Avoid When Rebranding
The Brand is the visual identity and essence by which a business, initiative or agenda is known and recognized. Sometimes organizations get […]
8 Reasons Why Having A Face For Your Brand Is Important
Many leaders often underestimate the importance of having a face for their Corporate Brand – particularly when they are not in the […]
SA&A Announces that enrolment is now open for the 5th Cohort of Brand Strategy & Marketing Course on April 30 2026
Sola Abulu & Associates (SA&A) has announced that enrolment is now open for the 5th Cohort of the SA&A CDPSO-Accredited Brand Strategy […]
Strategic Communications Outlook for 2026 By Sola Abulu
January 2, 2026 – On behalf of the team at Sola Abulu & Associates (SA&A), I would like to say a big […]
How To Apply Strategic Communications in the Tech Sector
There are many ways in the Tech sector – particularly the world of tech start-ups could benefit from a more strategic approach […]
What is Marketing Communications?
Marketing Communications can be defined as the way in which a business, brand or organization creates awareness about its brand, products, services, […]
Why You Need A Leadership Communications Strategy
Every leader needs to have a strategic approach to communication to be effective in their role. The bigger the organization, the more […]
Putting the Strategic into Public Relations
Public Relations is a practise that has been around for over a century. According to Wikipedia entries, The history of the profession […]