7 Differences between Public Relations and Communications
The Chartered Institute of Public Relations (CIPR) defines public relations (PR) as “the planned and sustained effort to establish and maintain goodwill […]
How To Transition to A Career in Corporate Communications
Transitioning from within or outside the Public Relations and Communications field into Corporate Communications, requires deliberate and conscious action. This article outlines […]
The Role of Internal Communications in Crisis Management
What is Internal Communications? Internal Communications is an organizational support system that enables seamless interaction, proactive communication and engagement between leaders and […]
8 Game-Changing Hacks For every Communications Professional
8 Game-Changing Hacks For every Corporate Communications Professional If you are working in a Corporate Communications role, there are some things you […]
SA&A CPDSO-Accredited Brand Strategy & Marketing Communications Course completed on April 30 2026
April 30, 2026 – The 5th Cohort of the SA&A Brand Strategy & Marketing Communications Course was completed on April 30, 2026 […]
4 Types of Brands
In the context of Brand Strategy and Reputation Management, there are essentially 4 types of Brands out there. 1. The Business-Minded […]
Brand Leadership requires consistency and commitment to Performance, Behaviour and Communications
Brand Leadership requires consistency and commitment to 3 things Almost every business would like to be a leading Brand. No one likes […]
7 Common Mistakes To Avoid When Rebranding
The Brand is the visual identity and essence by which a business, initiative or agenda is known and recognized. Sometimes organizations get […]
8 Reasons Why Having A Face For Your Brand Is Important
Many leaders often underestimate the importance of having a face for their Corporate Brand – particularly when they are not in the […]
How To Make Your Brand More Visible
Brand Visibility is defined as the level to which your Brand is identifiable and seen in the market either online or in […]
12 Reasons: Why Every C-Suite Leader Needs Media Training
There are many things in life that look much easier than they actually are. Driving, swimming, playing the piano or any other […]
SA&A Announces that enrolment is now open for the 5th Cohort of Brand Strategy & Marketing Course on April 30 2026
Sola Abulu & Associates (SA&A) has announced that enrolment is now open for the 5th Cohort of the SA&A CDPSO-Accredited Brand Strategy […]