Transitioning into a Strategic Communications Practitioner
Most communications professionals start off in their career learning how to do the simple things, write a story, or develop content, post […]
Strategic Communications Outlook for 2026 By Sola Abulu
January 2, 2026 – On behalf of the team at Sola Abulu & Associates (SA&A), I would like to say a big […]
What is Issues Management?
The textbook definition of an issue is a topic or subject that people are discussing or arguing about either in a social, […]
Putting the Strategic into Public Relations
Public Relations is a practise that has been around for over a century. According to Wikipedia entries, The history of the profession […]
How to Quantify the Impact of Your Communications Strategy
Some common traditional metrics used in measuring impact are media mentions and social media metrics. However, this article focuses on how to […]
Putting the “Strategic” in PR Practice
Strategic communication is defined as the purposeful use of communication by a business or organization to achieve its objectives in measurable terms. […]
What is an acceptable tone and approach in Political Communications?
What is Political Communication? Political communication can be described as the process by which information, ideas and narratives around politics are transmitted […]
6th Cohort of SA&A CPDSO-Accredited Strategic Communications Course Completed On February 27, 2025
February 27, 2025 – The 6th cohort of the SA&A CPDSO-Accredited Strategic Communications Course took place on the 27th of February 2025, […]
Effective Communications for a High-Performing Team
The National Communication Association wrote that “Communication focuses on how people use messages to generate meanings within and across various contexts.” “Without clarity, communications becomes […]
7 Common Crisis Communication Mistakes to Avoid
This article highlights some crisis communication mistakes many communications professionals make in crisis management that you should avoid if you are looking […]
SA&A Concludes 3rd Cohort of Strategic Communications Course
June 28, 2024: Sola Abulu & Associates (SA&A) has announced the completion of the 3rd cohort of its CPDSO-Accredited Strategic Communications Course […]
Reputation Management in the Digital Age
Reputation management has been a core focus and responsibility for public relations professionals even before the digital media age. However, with the […]