SA&A announces completion of the 7th Cohort of its CPDSO-Accredited Strategic Communications Course on May 29 2025
May 29, 2025 – The 7th Cohort of the SA&A CPDSO-Accredited Strategic Communications Course (LIVE online via ZOOM) was successfully completed on […]
What is the Importance of Communications Research to a Brand
Sola Abulu, our principal consultant describes research below: Research is the process of mining while data is the precious stone gotten from […]
Protecting your reputation: Things to note
The reputation of every institution, organization, business or brand (whether personal or corporate) is important and needs to be invested in and […]
Reputation Management: Businesses & Corporate Organizations
“Reputation is the sum total of all the stories told about you”. ~ Sola Abulu. The excerpt below is from the article […]
What is the importance of reputation?
Reputation embodies a brand’s performance, behaviour and how they come across to the public, (their audience, consumers, stakeholders and investors). It is […]
What to Consider When Setting Up a New Brand
Every brand has a story it is telling. The audience resonates with brands differently, based on their unique stories of value, hope, […]
What is your brand purpose?
It is easy to assume that a brand’s purpose is tied to the financial outcomes it has. It can not be denied […]
How to Build an Effective Organization Through Strategic Communications
In an article by Forbes on the topic “Cognitive Communication: Communicating To Maximize Excellence And Business Results”, it explains communications as an […]