What is the role of leadership in crisis management?
The role of leaders in crisis management is important in moving through a crisis. The presence or absence of effective communication leaders […]
What are some proactive ways to identify potential crisis?
It is important to note that in the communications practice, although the terms issues management and crisis management relate to problem-solving and […]
What is the Practice of Strategic Communication?
Firstly, it should be clear that strategic communications practice is not public relations (PR). According to Sola Abulu, PR focuses on stakeholders, […]
Is strategic communications a theory?
Strategic communications is a theory called the strategic management of communications. Many people who practice strategic communications are yet to realise that […]
What is the importance of audience-centric communications?
For a communications effort to be described as strategic, it must be purposeful and achieve the exact meaning the speaker or writer […]
Why is internal communications important?
There is a widespread lack of awareness about how purposefully executed internal communication can be a potential game changer for any organization. […]
What is the importance of strategic communications to leaders?
The concept of strategic communication emphasizes the need to be purposeful and intentional about how you communicate. It is a management approach […]
How to Measure the impact of brand and marketing communication
The impact of brand and marketing communication is seen in the results it achieves for the brand. Before a communication activity is […]
8 Common Branding Mistakes to Avoid
A brand strategy is very important in growing a business. This article explores common branding mistakes both personal and corporate brands make […]