How to Develop a Brand Strategy
It is important to start by defining what a brand is and what it is not. A brand is not the colour […]
What is the value of strategic communications?
Sola Abulu defines Strategic Communications as “the purposeful use of communication by a business or organization to achieve its objectives in measurable […]
Effective Communications for a High-Performing Team
The National Communication Association wrote that “Communication focuses on how people use messages to generate meanings within and across various contexts.” “Without clarity, communications becomes […]
What is the difference between crisis management and business continuity plan?
A crisis is a sudden and unplanned event that results in the instability of a business, brand or organization. A crisis typically […]
What is the value of communications in change management?
Businesses/organizations experience change as a constant in different forms and communications is at the heart of change management. A lot of business […]
What to do when preparing for a corporate communications role?
When interviewing for a corporate communications role, it is expected that you carry out a lot of research and be able to […]
Citizen-Centric Communications in the African Public Sector?
Every communication done whether in the political sector, public-policy, business world or even corporate organizations, is done for an audience. Citizen-centric communications […]
Political Crisis Communication
Political crisis communications is as important as crisis communications in the business world, development sector or organizational context. However, the context of […]