What is the Importance of Communications Research to a Brand
Sola Abulu, our principal consultant describes research below: Research is the process of mining while data is the precious stone gotten from […]
How to Develop Impact-Based Communications KPIs
In our previous article, we provided some steps to quantify the impact of your communications strategy. If you have not read it, […]
How to Quantify the Impact of Your Communications Strategy
Some common traditional metrics used in measuring impact are media mentions and social media metrics. However, this article focuses on how to […]
What is the Importance of Structure in Building An Internal Communications Strategy?
An article by Forbes titled “Internal Communications is the Heartbeat of Every Organization” states: As an internal communicator, your job is to […]
Internal Communications: What You Need To Know
Internal communications is a strategic management tool and communications practice that is responsible for building a shared vision within businesses and organizations. […]
Putting the “Strategic” in PR Practice
Strategic communication is defined as the purposeful use of communication by a business or organization to achieve its objectives in measurable terms. […]
The Value of Crisis Communication Training
In crisis communications, communications concepts and principles are used to manage business and reputation issues effectively. An experienced corporate communications professional needs […]
7 Crisis Communication Mistakes to Avoid
Crises are caused by negative sentiments that can damage the reputation of businesses, organizations and institutions if not managed properly. In many […]
Protecting your reputation: Things to note
The reputation of every institution, organization, business or brand (whether personal or corporate) is important and needs to be invested in and […]
Reputation Management: Businesses & Corporate Organizations
“Reputation is the sum total of all the stories told about you”. ~ Sola Abulu. The excerpt below is from the article […]