What is Strategic Communications?
Strategic Communications is defined as the purposeful use of communication by a brand, business, organization or institution to fulfill their mission and […]
Enrolment now open for 2nd Cohort SA&A CPDSO-Accredited Public Relations, Media & Stakeholder Management Course scheduled for July 31, 2025
July 01, 2025 – SA&A has announced that enrolment is now open to join the 2nd Cohort of its CPDSO-Accredited Public Relations, Media […]
Guidance for Public Policy Communicators
Public policy communicators have a big role to play in ensuring that policies are effectively developed, reviewed, amended, signed into law and […]
How to Develop Impact-Based Communications KPIs
In our previous article, we provided some steps to quantify the impact of your communications strategy. If you have not read it, […]
Internal Communications: What You Need To Know
Internal communications is a strategic management tool and communications practice that is responsible for building a shared vision within businesses and organizations. […]
What is the importance of reputation?
Reputation embodies a brand’s performance, behaviour and how they come across to the public, (their audience, consumers, stakeholders and investors). It is […]
What to Consider When Setting Up a New Brand
Every brand has a story it is telling. The audience resonates with brands differently, based on their unique stories of value, hope, […]
What is your brand purpose?
It is easy to assume that a brand’s purpose is tied to the financial outcomes it has. It can not be denied […]