How to Develop a Brand Strategy
It is important to start by defining what a brand is and what it is not. A brand is not the colour […]
What is the value of strategic communications?
Sola Abulu defines Strategic Communications as “the purposeful use of communication by a business or organization to achieve its objectives in measurable […]
SA&A Releases 2025 Training Program Brochure
December 31, 2o24: The Training arm of Sola Abulu & Associates (SA&A) has released its 2025 Program Brochure with a focus on […]
What is the value of communications in change management?
Businesses/organizations experience change as a constant in different forms and communications is at the heart of change management. A lot of business […]
Citizen-Centric Communications in the African Public Sector?
Every communication done whether in the political sector, public-policy, business world or even corporate organizations, is done for an audience. Citizen-centric communications […]
Internal Communications Myths and Facts
To know what the existing myths and facts are in internal communications, it is important that we clearly define what the concept […]
How to Develop an Internal Communications Strategy
An internal communications strategy is derived from the overall business plan or organizational agenda to serve the internal stakeholders of the business/ […]
Strategic communications in an organizational context
Strategic communication is defined as the purposeful use of communication by a business or organization to achieve its objectives in measurable terms. […]
How to Transition into Core Communications?
Transitioning from any career path at all does not come cheap. A lot of work has to be put in place to […]