What is Strategic Communications?
Strategic Communications is defined as the purposeful use of communication by a brand, business, organization or institution to fulfill their mission and […]
Enrolment now open for 8th Cohort of the SA&A CPDSO-Accredited Strategic Communications Course scheduled to hold online on August 28, 2025
August 01 2025 – Sola Abulu & Associates (SA&A) has announced that enrolment for the 8th cohort of the SA&A CPDSO-Accredited Strategic […]
What is the Importance of Communications Research to a Brand
Sola Abulu, our principal consultant describes research below: Research is the process of mining while data is the precious stone gotten from […]
How to Develop Impact-Based Communications KPIs
In our previous article, we provided some steps to quantify the impact of your communications strategy. If you have not read it, […]
What is the Importance of Structure in Building An Internal Communications Strategy?
An article by Forbes titled “Internal Communications is the Heartbeat of Every Organization” states: As an internal communicator, your job is to […]
Internal Communications: What You Need To Know
Internal communications is a strategic management tool and communications practice that is responsible for building a shared vision within businesses and organizations. […]
What is an acceptable tone and approach in Political Communications?
What is Political Communication? Political communication can be described as the process by which information, ideas and narratives around politics are transmitted […]
What is your brand purpose?
It is easy to assume that a brand’s purpose is tied to the financial outcomes it has. It can not be denied […]
What is the Importance of Ethics in Political Communications
Political communications is the “the process by which political leaders, officials and opinion leaders communicate and engage with citizens and stakeholders for […]