Why is Media Training Important?
Having a media protocol is important for every organization. This ensures that media risk is well managed. There should be special clearance […]
Best Practices in Strategic Crisis Communications
In a previous article, we covered some common mistakes that many communications professionals make in their attempt to be strategic with messaging […]
Core Communications Vs Supporting Communications
We will begin this article by defining key terms which are interrelated but with distinct and clear meanings that differentiates one from […]
Enrolment is open for the 5th cohort of the SA&A Strategic Communications Course coming up on November 28, 2024
November 1, 2024: SA&A has announced that enrolment is now open for its last course in the year, the SA&A CPDSO-Accredited Strategic […]
What is the role of strategic communications in crisis management?
It is important to define key terms that this article will explore which are; strategic communications and crisis management. In strategic communications, […]
What is the best practice in handling a social media crisis?
Social media crisis is very common in the digital age making many brands prone to reputational damage. In the age when traditional […]
Understanding your Audience
It is very important to know that all communication efforts in an organization are not geared to the same audience. Understanding who […]
How to Identify Your Target Audience
Everything about communications, engagement, and messaging starts and ends with an audience but many communications professionals are yet to understand the importance […]
Why is digital media important in strategic communications?
The advent of digital media has transformed the way that organizations communicate. This explains why digital media must not be overlooked in […]
The Evolution of PR and Future Trends
Public relations (PR) is an industry that has seen a significant evolution over the years. Years ago, PR was known for drafting […]
What is the difference between media relations and public relations?
Media relations and public relations are often used interchangeably which makes it important to identify the difference between both terms. The emphasis […]
Public Relations Campaigns: Best and Worst Practices
An effective public relations campaign in today’s world should provide helpful data insights and must be strategic. This strategy will be visible […]