What is the Value of Public Relations in the 21st Century?
The Chartered Institute of Public Relations (CIPR) defines public relations as seen below: Public Relations is the discipline which looks after reputation, […]
How to Leverage Traditional Media in a Digital-First World
In today’s digital media age, businesses, organizations and the society at large rely heavily on social media and other digital forms of […]
What is Media Relations all about?
The Media is defined as the means of communication i.e. radio and television, newspapers, magazines, and the internet, that reaches or influences […]
How to Apply Your Knowledge of Strategic Communications
Hallahan et all defines strategic communications as the “purposeful use of communications by a business or organization to fulfill its mission.” Strategic […]
Managing Crisis With Positive Results
A crisis is an occurrence in a business or organizational setting that threatens the existence and continuity of the entire business, brand […]
Brand Personality: What You Need to Know
A brand personality is an important aspect of your brand attribute. It refers to how a brand is known in general terms […]
What is Brand Equity?
“Brand equity encompasses consumers’ individual and collective levels of brand awareness and knowledge.” The above definition is an article excerpt from Harvard […]
How to develop a Unique Brand Voice
A brand voice is developed from a well-crafting brand strategy that identifies all the elements of the brand including its personality/character, identity, […]
What is a Social Media Plan?
In our previous article, we provided a guide to develop a social media strategy for every communications professional who is responsible for […]
Developing a Social Media Strategy
Social media is an important tool that has enhanced communication for corporate and personal brands in today’s digital world and has contributed […]
Why is Reputation Management Important?
Reputation can be described as the belief system and opinion people have of a business, organization, or institution. It is a concept […]
Is Media Relations a Core Communications Competency?
It is important to begin this article by clearly defining media relations, as some have interchanged its definition to describe the function […]