Enrolment now open for the 4th cohort of the SA&A CPDSO-Accredited Brand Strategy & Marketing Communications Course scheduled for Thursday September 25, 2025 online via zoom
August 30, 2025 -Enrolment is now open for the 4th cohort of the Sola Abulu & Associates (SA&A) CPDSO-Accredited Brand Strategy & […]
What is A Brand?
What is a Brand? If you were to ask most people what a brand is – they are likely to respond that […]
Why Your Communications Team Should Not Be A One Man Show!
A one man show (in business or work context) is defined as a person who does and manages everything by themselves. And […]
What is the Importance of Communications Research to a Brand
Sola Abulu, our principal consultant describes research below: Research is the process of mining while data is the precious stone gotten from […]
What is the Importance of Structure in Building An Internal Communications Strategy?
An article by Forbes titled “Internal Communications is the Heartbeat of Every Organization” states: As an internal communicator, your job is to […]
The Value of Crisis Communication Training
In crisis communications, communications concepts and principles are used to manage business and reputation issues effectively. An experienced corporate communications professional needs […]
Protecting your reputation: Things to note
The reputation of every institution, organization, business or brand (whether personal or corporate) is important and needs to be invested in and […]
Reputation Management: Businesses & Corporate Organizations
“Reputation is the sum total of all the stories told about you”. ~ Sola Abulu. The excerpt below is from the article […]