What is the difference between brand and marketing communications?
Brand communications is focused on building a relationship with the brand’s audience while marketing communications is more focused on supporting the purchase […]
What is the importance of a brand strategy?
A brand strategy communicates the value of any brand. It is the promise, story and narrative that stakeholders (consumers, investors, partners, etc.) […]
Rebranding and brand refresh: Is there a difference?
A brand refresh entails updating an existing brand. In both brand refresh and rebranding, the brand strategy is reviewed and it is […]
What is a brand strategy?
Most organizations that deal less with consumers in their daily operations tend to pay less attention to having a brand strategy because […]
What is the importance of political communication?
Ineffective political communication is why citizens protest, unions go on strike and political leaders lose their reputations. The effectiveness of political communications […]
What is public sector policy & political communications?
Observatory of Public Sector Innovation defines public policy as “a practice and discipline of making tangible written rules that govern a group […]
How to Become a Strategic Communications Expert
There is an increasing need for strategic communications experts in Africa to shape the narrative of indigenous brands and help businesses thrive. […]
Strategic communications as a critical enabler for crisis management
Strategic crisis communications do not just happen because you said or did something for a business or organisation. Communication is strategic when […]
How to Measure the Impact of Strategic Energy Communications
When energy communications is strategic, it easily conveys intent to the target audience. In our introduction to strategic communications webinar, Sola Abulu, […]
How to Develop a Strategic Communications Plan
It is important to note that creating a workable strategic communications plan is useful for every organization, business, brand or entity that […]