SA&A CPDSO-Accredited Brand Strategy & Marketing Communications Course completed on April 30 2026
April 30, 2026 – The 5th Cohort of the SA&A Brand Strategy & Marketing Communications Course was completed on April 30, 2026 with 14 participants in attendance from within Nigeria.
At the end of the session, participants summarized their key learnings as follows:
“Brand communications and Marketing communications are distinct and to be treated as such”“The strategic value that a company can garner when branding is done right.”
“Strategies for effective brand management and insights on creating impactful social media contents to advance brand visibility.”
“Business strategy – Brand Strategy – Marketing Communications Strategy”
“I learnt the fact that branding is beyond logos and colours. I learnt the fact that it is a forerunner to our business, and speaks to our vision, mission, goals, and reason for being.”
“I have learnt that branding is the communication lifeblood of the organisation because it determines how the organisation is perceived before it is even experienced.”
“Branding is intentional and should depict how you want the world to perceive ,your company”
the most challenging aspect of the full day online ZOOM courses is fitting in all the content into a one day course program. The purpose of the course is to provide an opportunity to introduce the SA&A Brand Strategy Framework to both communications professionals and business leaders looking to reposition an existing brand or launch a new brand.The course provides templates for building and refreshing a brand to become an effective forerunner for the business. The course also teaches professionals how to use messaging and narrative to create awareness and make their brand more visible and effective in the marketplace with tangible results.A key learning from the course is an understanding that Brand positioning is intentional and there is great value in taking a strategic approach to how you develop and launch your brand. At the end of the day, a Brand is much more than colors and symbols. It is a living and breathing expression that determines how business, government and society responds to you and supports you.
