Enrolment now open for the 9th Cohort of the SA&A Strategic Communications Course on February 26, 2026
January 8, 2026
Enrolment is now open to the 1st online ZOOM course in the year.
The 9th Cohort of the SA&A Strategic Communications Course.
It is scheduled to hold from 9AM – 4PM WAT on February 26, 2026.
This course is our most popular training offering and is a foundation course for anyone working in the Communications field – especially if you have that word in your job title e.g. Corporate Communications or Development Communications etc.
- The purpose of the course is for participants to learn how to use communications as a strategic management and influencing tool for the benefit of their business and organizations, based on application of time-tested concepts, principles, frameworks and lessons learnt from real-life case studies.
REGISTER FOR COURSE HERE
REGISTER FOR COURSE HERE
The course modules will cover the following:
Creating an impactful Communications Strategy & Plan – Using the Strategic Communications Framework
Managing Internal & External Communication Effectively
Managing Reputation through Strategic Communication
Practical Application: Developing Messaging that is Impactful and delivers tangible results
Enabling Leadership Communications
Learning how to quantify Communications Impact (KPIs, metrics, impact and outcomes)
The course methodology includes formal classroom training, Qs &As, case studies and syndicate sessions to test learning as we proceed. It promises to be an insightful and impactful learning session.
This course prepares you for what to expect on the job as a Communications professional. It is carefully curated to cover all the key elements of the role from a practical and professional excellence standpoint.
Course facilitator is Sola Abulu (SCMP®) – and she will be sharing her knowledge from 30+ years in PR and Communications and 17 years practical experience in Communications – 12 years of which was while working in a multinational company and the last 5 years as a communications consultant – working with major brands, businesses and institutions in the Nigeria.
Discounts are ongoing till mid February. Enrol in January to get an early bird discount before it expires.