SA&A announces that enrollment is now open for the 1st Cohort of the (Live Online) Public Sector, Policy & Political Communications Course scheduled for June 26, 2025.
June 1: SA&A is pleased to announce that enrolment is now open for the 1st Cohort of the SA&A CPDSO-Accredited Public Sector, Policy and Political Communications Course, scheduled to hold on June 26, 2025 online via ZOOM from 9AM – 4PM WAT.
According to Sola Abulu, Principal Consultant and Course Tutor,
We decided to develop this course curriculum because we noticed that there was a gap in terms of content available to guide government and public sector communications. We also noticed that there is a big difference between practicising communications in the public sector context as opposed to private sector. In many cases, the political philosophy of the leadership in power exerts great influence on the nature and style of communication. Our hope is that this curriculum and the communications that we put out in the build up to this course would help stimulate a conversation about the need to restructure and progressively transform the approach to communications in public sector agencies and organizations in Nigeria and Africa to keep in step with societal expectations and the needs of the citizens of the country.
The course curriculum is based on universal and replicable principles and concepts and takes learning from observed best practises from public sector communicators , political leaders and policy makers in Nigeria and Africa. It is our hope that everyone who attends the online course or interacts with our content over this period would be inspired to support the case for a more strategic approach to communication in the public sector and political space.
- The course is designed to teach strategic communications concepts and principles that would enable the public sector to achieve its objectives.The following 4 modules would be covered in class:1. Concepts & Principles of Effective Public Sector/Government Communications in Contemporary Society
2. Concepts & Principles of Effective Institutional Policy Communications in Contemporary Society3. Concepts & Principles of Effective Political Communications in Contemporary Society4. Case Study Reviews, Best Practises and Performance MeasurementWho can register?
• Leaders, Directors, Senior Officials and professionals responsible for managing, supporting, developing or delivering internal and external communications and stakeholder management in a political, public sector or policymaking/implementation context• This includes Media Spokespersons, Communications Directors, Heads of Departments, Campaign Directors, Press Secretaries, Consultants, Senior Officials and Media Advisers
Register here to enrol:https://www.
solaabuluassociates.com/ signup-interest/
Sola Abulu and Associates (SA&A) is a strategy and communications training and consulting firm dedicated to enabling businesses, brands and organizations to achieve their desired objectives through strategic communications, organizational effectiveness and reputation risk management. SA&A is based in Lagos, Nigeria and available to provide remote support to communications initiatives in Africa and across the world. The SA&A Public Sector, Policy & Political Communications Course is also available as a play-on-demand-course. Click here to enrol.