Our courses are accessible 24/7 from anywhere in the world.

💎 You get 6hrs of learning content
💎 6 weeks of access to the course
💎 6 weeks of opportunity to ask course-related questions with Sola Abulu (SCMP®)
💎 You get a safe space to learn and prepare for the year ahead
💎 And you leave with a CPDSO-Accredited certificate from Sola Abulu & Associates (SA&A)

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SA&A STRATEGIC COMMUNICATIONS COURSE

• The Strategic Communications Course will teach you how to build a communications strategy from scratch; show how to build effective messaging, quantify the impact of your communications with measurable results; help upgrade your knowledge and skill to global best practise standards; and teach how to use communication as an influencing or problem-solving tool. In summary, provide essential knowledge of internal and external communications and reputation management in a corporate organization context

SA&A BRAND STRATEGY & MARKETING COMMUNICATIONS COURSE

• The Brand Strategy & Marketing Communications Course teaches how to set up a brand for success; develop a narrative; build a brand architecture and strategy that enables the business to achieve its objectives and be visible within its eco-system. It helps professionals understand the difference between brand and marketing communications. The course also teaches the essentials of B2B and B2C marketing and how to craft targeted messaging that generates leads for marketing and nurtures to conversion. It highlights the importance of marketing and audience data, insights, analytics and the use of AI tools to refine marketing communications strategy. It also teaches how to develop business-aligned metrics and KPIs that impact the bottom-line of the business

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SA&A ISSUES, CRISIS & REPUTATION MANAGEMENT COURSE

• The Issues, crisis communications and reputation management course equips communications professionals with the knowledge to set up structures to mitigate and manage issues and crisis response effectively. To leverage on best practices, learn from common mistakes made in crisis communications and know what not to do in a crisis.

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SA&A PUBLIC SECTOR, POLICY & POLITICAL COMMUNICATIONS COURSE

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• The Public Sector, Policy and Political Communications Course is designed for leaders and senior officers who would like to have a more structured approach to communications. It delves into the dynamics of public sector context and shows how to manage stakeholder and citizen complexity through communication. It also teaches how to build the brand of the government, manage its reputation and build trust with citizens. The course focuses on teaching how to rely more on strategic communication than on propaganda and misinformation and shows examples and case studies from Nigeria and Africa where public office holders have had positive results through the use of strategic communication in government interaction with citizens and stakeholders.

The course also illustrates best practise approach to policy communication using visual storytelling and explainer communications and also delves into best practises in political communication. The purpose of this course is to show government communicators how a strategic approach will make their work easier, more impactful, visible and credible.

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Sola Abulu & Associates (SA&A) is a strategy and communications consulting and training firm focused on enabling businesses, brands and organizations to achieve their desired objectives through strategic communications, organizational effectiveness and reputation risk management.