Internal Communications: What You Need To Know
Internal communications is a strategic management tool and communications practice that is responsible for building a shared vision within businesses and organizations. It often serves the objectives of the organization. Before internal communications, organizations (especially large scale organizations) struggled in building a shared vision from the leadership to the team through a direct reporting system as information sometimes got diluted or did not achieve its desired outcomes.
It is a practice of communications that takes stage in corporate communications. Internal communications professionals are trained to communicate effectively with all internal stakeholders of an organization to achieve the business or organization’s desired outcome. It is important that professionals in this practice area also build a structure that governs their internal communication strategy. Read how here.
An article by Forbes describes the following as the benefits of internal communications; employee engagement, healthy culture, message and impact, efficiency and effectiveness, and reduced turn over rates. You can catch up on the full article here.
When internal communications is effective, it helps the business or organizational leaders become more effective in their role, as well as helps other stakeholders understand the impact of their role better and why everyone ought to work together towards achieving a common goal.
It is a practice area that is very important for large organizations and businesses with team members in different locations. Oftentimes, internal communications is what brings them together.
Some things to note in building an internal communications team
- Develop a strategy and plan. Click here to read our previous article on how to develop an internal communications strategy.
- Create a yearly calendar for communications and engagement
Messaging can be for one or more of the following purposes:
- Information: This could be to amplify the need for culture change within the organization
- Inspiration: The message should inspire people to think and feel in the desired way
- Action: This message should carry very specific actions expected of the people involved with timelines on when to deliver
It is also very important to apply a strategic approach to internal communications to ensure that activities/behaviours are monitored and the impact of the communications is measured.
Internal communications is a game-changer for businesses and organizations because it can be used to identify and initiate activities that solve real-life problems like unproductivity, unprofitability, high turnover rate, etc.
It can also be used to influence a particular culture, help the organizational leaders to achieve their objectives by aligning the calendar of activities with the business agenda and priorities.
…….
Sola Abulu & Associates (SA&A) is a strategy and communications consulting and training firm focused on enabling businesses, brands and organizations to achieve their desired objectives through strategic communications, organizational effectiveness and reputation management.
Chat with us for more information on our courses.
PLAY-ON-DEMAND COURSES: Sola Abulu & Associates is a CPDSO accredited training provider. Our play-on-demand courses are accredited by the Continuing Professional Development Standards Office in the United Kingdom. Click this link to enroll for the courses in our portfolio.
Training inquiries to: training@solaabuluassociates.com
Follow the Sola Abulu & Associates channel on WhatsApp: Here
2025 Training Brochure: for details on our training offerings
2025 Consulting Brochure: for details on our consulting service offerings