At SA&A, we subscribe to the IABC Code of Ethics  

We are committed to honesty and integrity and ensuring that our actions bring trust and respect to the communications profession. Our expertise is in enabling our clients to navigate business, stakeholder and societal complexity by effectively managing reputation risks in a sustainable manner. 

 We do not believe in “PR spin”, deliberate mis-information or disingenuous communications. We believe it is possible to manage reputation and complex issues and crises in an ethical and sustainable manner, by doing the right thing and proactively or responsibly communicating and engaging about progress, dilemmas, lessons learned and areas for improvement. This is our approach to strategic and sustainable communications. 

 We are Sola Abulu & Associates. A strategy and communications consulting and training firm committed to enabling our clients to achieve their desired outcomes through strategic communications, organizational effectiveness and ethical reputation risk management.