Enrolment now open for 8th Cohort of the SA&A CPDSO-Accredited Strategic Communications Course scheduled to hold online on August 28, 2025
August 01 2025 – Sola Abulu & Associates (SA&A) has announced that enrolment for the 8th cohort of the SA&A CPDSO-Accredited Strategic Communications Course is now open. The purpose of the course is for participants to learn how to use communications as a strategic management and influencing tool for the benefit of their business and organizations, based on application of time-tested concepts, principles, frameworks and lessons learnt from real-life case studies.
The course runs 4 times a year and this is the 3rd run of the program in 2025. According to Sola Abulu, course tutor, facilitator and curriculum content developer,
Since we started training in November 2023, we have trained over 100 participants across 10 countries in and outside Africa – across several topics including brand strategy/marketing comms; issues/crisis communications; public sector/policy & political comms etc But this has been our most popular course by far – because it is the most important for everyone who considers themselves to be a PR & Communications professional.
My observation is that strategic communications is one of those skills that you need to go into the classroom to learn properly. It is almost impossible to pick it up on the job. I know this because I worked for a global fortune 500 company for 22 years and about 10+ years in- we had to be put in a classroom to be taught how to be more strategic in our communications practise.
The course modules for the course will cover the following:
- Creating an impactful Communications Strategy & Plan – Using the Strategic Communications Framework
- Managing Internal & External Communication Effectively
- Managing Reputation through Strategic Communication
- Practical Application: Developing Messaging that is Impactful and delivers tangible results
- Enabling Leadership Communications
- Learning how to quantify Communications Impact (KPIs, metrics, impact and outcomes)
The course methodology includes formal classroom training, Qs &As, case studies and syndicate sessions to test learning as we proceed. It promises to be an insightful and impactful learning session.
2. Course Benefits:
In addition to the classroom learning, the course offering for this cohort will include:
- CPDSO-accredited Strategic Communications Course Certificate issued post-completion
- 6.5 CPD learning hours credit for successful completion
- Opportunity for post-session Group coaching hours on request
Register here to join the session: https://www.solaabuluassociates.com/signup-interest/
Sola Abulu & Associates (SA&A) is a strategy and communications training and consulting firm dedicated to enabling businesses, brands and organizations to achieve their desired objectives through strategic communications, organizational effectiveness and reputation risk management. Visit our e-learning platform to enrol in our 24/7 accessible play on demand courses – learn.solaabuluassociates.com